Bravo

Ontario, Canada

Bravo has developed milkweed fiber to create the first 100% plastic-free, fully biodegradable modular bra. Milkweed allows full production transparency as it flourishes in North America and encourages the rebuilding of our planet’s ecosystems. This includes the protection of our pollinators, especially the endangered Monarch butterfly which solely relies on milkweed for its survival. Milkweed does not strain our planet’s natural resources and the bras are free from all synthetic materials and dyes. Through this innovation Bravo demonstrates the promise and capabilities milkweed fiber has to offer. The bra’s unique design creates elements of style, versatility, and adaptability furthering its sustainability, and putting an end to the search for a perfectly fit bra. With about half of the world’s population being female, Bravo estimates that if every woman in North America replaced just one of their bras with a milkweed bra this would prevent the release of approximately 580 tons of plastic microfibers into our oceans. It will make you want to say Bravo!